01 Is the problem clear enough to deserve money?
Discover
Give every idea a route, and every stage the guardrails it requires. Understand users, workflow, data, systems, risk, ownership and the business decision the work must improve.
Evidence gate Current-state map, constraints, success criteria and recommended first route.
02 Is the value real outside a slide?
Prove
Test the smallest convincing version of value. Create a focused PoC around one workflow, data path, decision surface, agent behaviour or integration risk.
Evidence gate Evidence of feasibility, value, limits and what must be true before MVP.
03 Can real users touch it without it breaking?
Build
Turn the proven core into something real users can touch. Build an MVP with usable interfaces, real data pathways, controls, support assumptions and delivery-grade architecture.
Evidence gate Working MVP, measured behaviours, operational feedback and launch-readiness gaps.
04 Does it survive actual operations?
Pilot
Run safely inside a controlled operational setting. Test with users, measure adoption, expose edge cases, refine controls and decide whether the system should scale.
Evidence gate Pilot findings, adoption signals, risk updates and scale/no-scale recommendation.
05 Who owns it when it's live?
Launch
Scale the system with ownership, monitoring and improvement cycles. Move into live use with support, documentation, monitoring, feedback loops and a clear improvement backlog.
Evidence gate Live system, handover, monitoring model and next improvement route.